Mike A Perciaccante

Director of Research

Since 2019, Mike A Perciaccante has been working in American Urban Radio Networks. This person is a well-qualified Director of Research with over 28 years of work experience. According to Mike's CV and work profile, this expert has worked at more than 17 places with diverse backgrounds and got different skills. Mike attended school at the Manhattan College from 1981 to 1985. Mike can be found in Miami, Florida – where this expert is currently located. You can search for this expert's contacts. We can also provide you detailed contact information upon request.
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Michael Perciaccante

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Contact Information

Last Update
Jul 9, 2022
Email
mp**@geoscape.com, mp**@yahoo.com
Location
Miami, FL

Workplace

Director of Research

Industry

Marketing and Advertising

Work History

Director of Research

from Sep 2019

Director of Program and Ad Sales Research

Jun 2011 — Nov 2014

Freelance Media Research and Marketing Consultant

Worked for an Ad Agency. Reported to SVP/Director of Knowledge. Supervised junior staff members. Organized workflow of the Research Department. Provided Clients and Internal Management/Staff...
Jan 2011 — Jun 2011

Director of Research and Marketing Wxtv and Wfut

605 3Rd Ave, New York, NY 10158
Oct 2006 — Jan 2011

Associate Sales Director

Fostered the relationship between IMS and Advertising Groups/Agencies in New York as well as Ad Agencies, Advertisers and Media Companies in AL, AR, FL, GA, LA, MN, MS, NC, NJ, NY, OK, SC a...
May 2005 — Oct 2006

Associate Media Director

Oversaw, managed and directed the daily operations of the Optimedia Strategic Resources Group. Supervised junior staff and organized the workflow in a fifteen-member Department. Created, de...
Jun 2004 — Feb 2005

Tactical Media Insights Expert

100 west 33Rd St, New York, NY 10016
Provided Media Research Analytics and Insights. Organized workflow/supervised junior staff in a thirteen-member Department. Oversaw the creation, design and implementation of Universal McCa...
May 2000 — Apr 2004

Manager of Network Research and Data Resource Supervisor

Oversaw and organized the day-to-day operation/workflow of the Research Department, the evaluation of software systems and training staff members in the use of the software packages. Superv...
Nov 1998 — May 2000

Freelance Writer

I work in the media (in research, marketing and advertising) and in my spare time write freelance for publications in New York, New Orleans, Dallas, Los Angeles and for some national public...
from 1999

Director of Marketing Research and New Business Development

846 Howard Ave, New Orleans, LA 70113
Developed standards/guidelines for all aspects of audience and marketing research. Created all Sales/Marketing presentations. Pursued new revenue streams by supervising New Business initia...
Jul 1997 — Nov 1998

Account Executive

Provided sales representation and marketing with regard to print advertising in the newspaper Made sales presentations and maintained consultative services to Clients/Prospective Clients Cre...
Mar 1997 — Jul 1997

Senior Account Executive

Provided sales representation and marketing with regard to commercial advertising on the radio station. Made sales presentations and maintained consultative services to Clients/Prospective C...
May 1995 — Mar 1997

Senior Research Associate

Responsible for all aspects of research for sales Compiled Nielsen Analyses, graphs, sales pieces, estimates, comparagraphs and promotional materials for network affiliated stations Provided...
May 1994 — May 1995

Director of Research and Marketing

New Orleans, LA
Developed standards/guidelines for all aspects of audience and marketing research Evaluated and estimated program ratings deliveries for sales purposes Created all Sales/Marketing presentati...
Dec 1992 — May 1994

Associate Research Director

205 east 67Th St, New York, NY 10023
Managed/supervised Research Assistants while assisting the Director of Research & Marketing in the preparation of all ratings analyses Created Sales/Marketing presentations, sales pieces and...
Jul 1990 — Dec 1992

Senior Programming Analyst

20 Park Plz #632, Boston, MA 02116
Assisted three Corporate Vice Presidents and Associate Director of Programming in analyzing television programming research data. Provided information and recommended program schedule opport...
Aug 1987 — Jul 1990

Research Analyst

Compiled Arbitron and Nielsen analyses and reports as well as Sales/Marketing/Promotional materials and one-sheets for network affiliated television stations
Apr 1986 — Aug 1987

Education

1981 — 1985
1977 — 1981

Occupations

Executive
Chief Research Officer
Marketer
Advertising Professional
Director
Chief Executive
Advertising Sales Agent
Operations Manager

Skills

Market Research
Television
Radio
Social Media
Broadcast
Digital Media
Advertising
Media Buying
Marketing
Public Relations
Marketing Research
Social Media Marketing
Media Research
New Media
Digital Marketing
Advertising Sales
Media Planning
Integrated Marketing
Radio Broadcasting
Facebook
New Business Development
Sales
Broadcast Television
Business Development
Customer Insight
Cable Television
Nielsen
Online Advertising
Entertainment
Copywriting
Digital Strategy
Video
Account Management
Competitive Intelligence
Media Sales
Social Networking
Strategic Planning
Qualitative Research
Advertising Research
Press Releases
Content Strategy
Publicity
Media Relations
Mobile Marketing
Video Production
Primary Research
Public Speaking
Film
Broadcast Media Sales
Blogging

FAQs about Mike A Perciaccante

What's the main profession of Mike A Perciaccante?

This professional's job is Director of Research

What are the profession of This professional?

These person's professions are Executive and Chief Research Officer

Where is Mike A Perciaccante located?

Mike is currently located in Miami, Florida.

Does the professional have the email address?

mp**@geoscape.com and mp**@yahoo.com is The professional's email address.

Where did Mike A Perciaccante work?

The expert worked at American Urban Radio Networks, Wgn-Tv.

Where has Mike A Perciaccante studied?

Mike studied at the Manhattan College from 1981 to 1985.

Are there any special industries Mike A Perciaccante works in?

Mike works in Marketing And Advertising industry.

Are there any special skills, that Mike A Perciaccante has?

Mike A Perciaccante has the following skills: Market Research, Television, Radio, Social Media, Broadcast, Digital Media, Advertising, Media Buying, Marketing, Public Relations, and Marketing Research.
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