Matt J Edstrom has been a Vice President Marketing - Gifting at Mrs. Fields Famous Brands since 2020. Furthermore, the person has an employment history at more than ten companies using similar skills. Matt has a total work experience of 20+ years. Matt J Edstrom studied at the Northwestern University - Kellogg School of Management from 2000 to 2002. Currently this expert lives in La Jolla, California region. Find this professional's actual e-mail and phone with our search.
Name variants:
Matthew Edstrom,
Matthias Edstrom
Contact Information
Last Update
Jul 10, 2022
Email
me**@alum.mit.edu, me**@hotmail.com
Location
La Jolla, CA
Company
Workplace
Colleagues
Work History
Vp, Head of Marketing
California
Direct to Consumer / eCommerce Health Care / Skin Care company bioClarity, a revolutionary new acne treatment, is the first brand developed and brought to market in 2016
Feb 2016 — May 2018
Senior Director, Head of Marketing, Proflowers.com
3113 Woodcreek Dr, Downers Grove, IL 60515
Executive responsible for all aspects of ProFlowers Marketing at Provide Commerce including management of a nearly $50 Million budget. In essence, the CMO and owner of the brand. Responsible...
Aug 2012 — Jul 2015
Senior Director Retention Strategy
3113 Woodcreek Dr, Downers Grove, IL 60515
Executive in charge of ProFlowers and Sheri's Berries Retention Marketing at Provide Commerce including email and catalog/direct mail programs. Additionally manage in-house Statisticians tha...
Dec 2008 — Aug 2012
Director Consumer Product and Pricing - Consumer Auto Lending
Led a high impact team of 5 driving product development, pricing strategies, and strategic projects spanning all Direct to Consumer marketing channels for the Auto Loan business. Business Un...
May 2008 — Oct 2008
Senior Manager - Direct Mail
Managed a team of 6 overseeing all aspects of creative development and testing, credit bureau pre-screen models, mail production, program optimization, profitability and channel expansion in...
Jan 2007 — May 2008
Manager Consumer Direct Pricing and Profitability
Responsible for all aspects of Consumer Direct Refinance and Purchase Check pricing strategy and profitability, enabling loan volume growth from $960 Million in 2005 to $1,310 Million in 2006.
Jul 2005 — Jan 2007
Senior Engineer
300 Park Ave, New York, NY 10010
Chemical Engineer involved with new product development and process design at the global technology center.
Aug 1995 — Aug 2000
Education
Occupations
Executive
Vice President of Marketing
Marketing Director
Vice President
Chief Executive
Skills
Segmentation
Analytics
Competitive Analysis
Strategy
Management
Marketing
Database Marketing
Product Management
Pricing
Program Management
Cross Functional Team Leadership
Email Marketing
Market Research
E Commerce
Direct Mail
Financial Modeling
Web Analytics
Budgets
Marketing Strategy
Budgeting