Since 2019, Lara Bollweg has been working in Portu-Sunberg Marketing 290, 290. Lara is a well-qualified Director of Consumer Insights with over 17 years of work experience. According to Lara's resume and work profile, the professional has worked at more than nine companies with numerous backgrounds and gained various skills. Lara attended school at the Middlebury College from 2003 to 2003. Lara can be found in Gaithersburg, Maryland – where this expert is currently located. You can search for Lara's phone number and email. We can also provide you with additional contact information upon request.
Name variants:
Lara Bollweg
Contact Information
Last Update
Jul 5, 2022
Email
la**@yahoo.com, lb**@ibm.com
Location
Gaithersburg, MD
Company
Workplace
Director of Consumer Insights
Minneapolis, MN
Industry
Retail, Manufacturers' Representative-Seasonal Products School Supplies & Patio Furniture, Whol Homefurnishings Whol Stationery/Offc Sup Whol Furniture Whol Sporting Goods/Supp Ret Misc Merchandise, Wholesales Homefurnishings Stationery/Offc Sup Furniture Sporting Goods/Supp Retails Misc Merchandise
Colleagues
Work History
Director of Consumer Insights
84 south 10Th St, Minneapolis, MN 55403
from Mar 2019
Director of Strategic Planning - Advantage Marketing Partners
18100 Von Karman Ave STE 1000, Irvine, CA 92612
Manage shopper strategy planning relationships for Johnson & Johnson (medication, personal care, beauty, oral care, baby) and Energizer (batteries) at the national brand level and for the fo...
Jun 2017 — Feb 2019
Managing Consultant  Target Shopper Insights
New York, NY
Lead consultant to Target analytics and merchant teams on IBM’s Shopper Insights cloud-based software.
Consult with 6+ consumer packaged goods companies and brokers on interpreting Target’...
Feb 2014 — Jun 2017
Strategy Manager, Language Services
1000 Nicollet Mall, Minneapolis, MN 55403
Oct 2011 — Feb 2014
Business Strategist Manager - Guest Insights
1000 Nicollet Mall, Minneapolis, MN 55403
Managed new strategic planning process for the Home businesses including size-of-prize analysis and 3-year forecast for plan
Led a cross-functional team including merchants, product design...
Oct 2009 — Oct 2011
Measurement Team Manager - Guest Insights
1000 Nicollet Mall, Minneapolis, MN 55403
Managed, coached and developed the Measurement team of three people in the U.S. who ran the tracking surveys used by cross functional teams across the organization to make strategic
busine...
Oct 2007 — Oct 2009
Research Analyst + Research Consultant - Strategy and Research
1000 Nicollet Mall, Minneapolis, MN 55403
Developed and managed multiple company-wide tracking studies including the first Owned Brands products survey and first category-level product survey to provide frequent actionable insights...
Apr 2006 — Oct 2007
Senior International Project Director + Research Consultant
1304 University Ave northeast SUITE 304, Minneapolis, MN 55413
Managed international / domestic qualitative / quantitative marketing research projects up to $300,000
by creating strong relationships with both clients and vendors
Conducted business-to...
Jan 2004 — Mar 2006
International Project Director
1304 University Ave northeast SUITE 304, Minneapolis, MN 55413
Wrote project proposals, consulted on research methodology and budgets
Managed vendor relationships
Supported international / domestic qualitative / quantitative marketing research projec...
Oct 2000 — Jan 2002
Education
2003 — 2003
1995 — 1999
Occupations
Executive
Director
Marketer
Advertising Professional
Writer
Author
Operations Manager
Advertising Sales Agent
Skills
Strategy
Market Research
Leadership
Cross Functional Team Leadership
Analytics
Marketing Research
Strategic Planning
Customer Insight
Marketing Strategy
Retail
Marketing
Team Leadership
Consulting
Marketing Communications
Social Media
Competitive Analysis
Strategic Communications
Translation
Translation Services
Product Development
B2B
Business Process Improvement
Global Management
German