Ed Porter

Vice President Consumer Insights and Product Strategy

Ed Porter has been working as a Vice President Consumer Insights and Product Strategy at Pristine Infotech, Inc. since 2017. Moreover, this expert has an employment history at more than nine companies in the relevant field. Ed has a total work experience of 36+ years. Ed Porter studied at the University of Cincinnati from 1979 to 1980. Now the person lives in Essex, Massachusetts region. You can find Ed Porter's actual contacts with Connexy search.
Name variants:
Edgar Porter, Edmund Porter, Edward Porter, Edwin Porter

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Contact Information

Last Update
Jul 11, 2022
Email
ep**@stopandshop.com
Location
Essex, MA

Workplace

Vice President Consumer Insights and Product Strategy

Lexington, MA

Industry

Computer Software

Work History

Vice President Consumer Insights and Product Strategy

101 Cambridge St SUITE 220, Burlington, MA 01803
Help Pristine Infotech achieve its ambitious goals by refining the next generation of solutions, building trust and respect with existing and new clients, improving awareness and buzz in the...
from May 2017

Research Director - Consumer Goods Industry

56 Top Gallant St, Stamford, CT
Covered data and analytics, retail shelf and emerging technologies, and technology trends. Provided research, analysis, advice and thought leadership to Gartner clients.
Nov 2015 — May 2017

Vice President - Consumer and Business Insights

Led Consumer and Business Insights for Ahold USA, the $26 Billion U.S. division of Ahold. Accountable for providing a comprehensive understanding of customers and how marketing, merchandisin...
2010 — Jun 2015

Vice President - Consumer and Business Insights

Same responsibilities as above, supporting the Stop & Shop and Giant Landover brands (75% of Ahold USA).
2007 — 2010

Vice President - Customer Marketing

Led Customer Relationship Marketing and Consumer Insights. Also led the Brand Marketing and Creative Services groups during the 2004 Stop & Shop/Giant Landover company merger.
2001 — 2007

Director of Marketing

Led the Marketing and Consumer Insight groups. Transitioned a traditional "retail advertising support" team into a business leadership team enabled by a comprehensive understanding of consum...
1995 — 2001

Director - Marketing Research and Planning

Established and directed the company's marketing plan with consumer insights as the foundation. Continued to lead and establish consumer insights as a critical business growth function. This...
1988 — 1995

Manager Marketing Research

Established the Consumer Insights function. Created the company's mission and consumer marketing strategy, leading to the successful evolution of the Super Stop & Shop prototype, operations ...
1985 — 1988

Group Marketing Research Associate

Joined this leading consumer packaged goods company as a Marketing Research Analyst. Was formally trained in all phases of product tracking, consumer research and new product testing and eva...
1981 — 1985

Education

Occupations

Executive
Vice President
Chief Research Officer
Sales Specialist
Consumer Goods Professional
Chief Executive
Commodities Clerk
Brokerage Clerk

Skills

Marketing Research
Customer Insight
Crm
Analytics
Retail
Segmentation
Competitive Analysis
Market Research
Strategy
Management
Strategic Planning
Sales
Cross Functional Team Leadership
Customer Satisfaction
Brand Management
Direct Marketing
Fmcg
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