Shari Peterson Rafferty is a skilled expert, who works in Pepsi on the position of Marketing Consultant, Shopper Marketing since 2009. Shari has earned professional experience in more than seven positions at various companies. Shari Peterson Rafferty went to the Minnesota State University, Mankato and got education from 1987 to 1991. New York, New York is the city, where this expert was known to be located. Their contacts can be easily accessed through Connexy on demand.
Name variants:
Sharon Rafferty
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Workplace
Marketing Consultant, Shopper Marketing
Purchase, NY
Industry
Food & Beverages, Mfg Snacks Beverages & Other Food Products, Carb Sft Drnkbtlcn, Outdoor Advertising Services, Mfg Potato Chips/Snacks, Soft Drink Products-Manufactur
Colleagues
Work History
Marketing Manager
Lead marketing efforts for Meijer, one of PepsiCo's top strategic customers. Delivered annual marketing plan, including strategic framework, identification of key objectives and tactical pl...
Jan 2004 — Oct 2008
Brand Activation Manager - Pepsi Lipton Partnership
Lead development of the 2007 Lipton trademark national activation platform, from concept development through program implementation. Key components included: retail and trade activity, mer...
Jan 2006 — Jul 2007
Customer Marketing Manager
Developed annual go-to-market plans for retail customer marketing, aligning channel priorities against objectives and volume opportunities. Customers included: Wal-Mart, Target, Kroger, Sa...
Jan 2004 — Jan 2006
Associate Director
Managed account teams and program development for several agency clients including: Diageo, Kraft, Dannon, Disney Vacation Club and Ghiradelli Chocolate Company. Supervised teams in all ph...
Feb 2000 — Jan 2004
Account Supervisor
Senior agency contact managing the development of consumer and trade promotions for Diageo brands (Tanqueray Gin, Tanqueray Sterling Vodka, Tanqueray Malacca Gin, Johnny Walker). Activity i...
1996 — 2000
Education
1987 — 1991
Occupations
Marketer
Marketing Consultant
Advertising Professional
Executive
Marketing Manager
Marketing Administrator
Market Analyst
Market Research Analyst
Advertising Sales Agent
Skills
Shopper Marketing
Integrated Marketing
Marketing Strategy
Market Planning
Strategy
Brand Development
Cross Functional Team Leadership
Strategic Planning
Shopper Mar
National Consumer Promotions
Hispanic Marketing
Customer Segmentation Strategy
Channel Strategy
National Retailers
Trade Marketing
New Business Development
Sports Marketing
Health and Wellness Marketing
Co Marketing
Multi Channel Marketing
Introducing New Products
Agency Relationship Management
FAQs about Shari Peterson Rafferty
What is the profession of Shari Peterson Rafferty?
This professional's job is Marketing And Advertising
What are the profession of The professional?
These person's professions are Marketer and Marketing Consultant
Where does Shari Peterson Rafferty currently live?
New York, New York is the place where Shari Peterson Rafferty lives
Does the professional have the email address?
sh**@gmail.com and sh**@gmail.com is The expert's email address.
How many companies did Shari Peterson Rafferty work at?
Shari Peterson Rafferty worked at seven jobs.
What education does Shari Peterson Rafferty have?
Shari studied at the Minnesota State University, Mankato from 1987 to 1991.
What are special skills of Shari Peterson Rafferty?
This person has skills in the following areas: Shopper Marketing, Integrated Marketing, Marketing Strategy, Market Planning, Strategy, Brand Development, and Cross Functional Team Leadership.