Rachel Haaland Watson is a high-level expert, that works in Capgemini on the position of Marketing Director - North American Campaigns, Digital and Content since 2018. Rachel gained professional experience in more than 15 positions at various companies. Rachel Haaland Watson went to the University of Iowa and received education there from 2013 to 2015. This expert has the following professional qualifications: Salesforce.com Certified Administrator, Digital Marketing Certified Associate, and Design Thinking. Chicago, Illinois is the city, where this expert was lastly known to be settled. Their e-mail and phone can be accessed through this website by request.
Name variants:
Rachie Watson,
Rae Watson,
Ray Watson,
Rache Watson
Contact Information
Last Update
Jul 8, 2022
Email
ra**@burkecorp.com, ra**@submittalexchange.com
Location
Chicago, IL
Company
Capgemini
Workplace
Marketing Director - North American Campaigns, Digital and Content
Work History
Marketing Director - North American Campaigns, Digital and Content
Manage Digital and Content team responsible for North American website, social media and digital channels
Create integrated campaigns focused on lead generation and sales enablement
from Dec 2018
Marketing Lead - Retail, Consumer Goods, Travel and Hospitality
500 west Burr Blvd, Teaneck, NJ
Interim Role, responsibilities in addition to Operations Management
Manage budget
Build and Execute go-to-market strategy for Thought Leadership primarily focused on digital channels and ...
May 2017 — Nov 2018
Operations Manager - Products and Resources and Digital Practices
500 west Burr Blvd, Teaneck, NJ
In addition to previous Operations responsibilities:
Operationalize monthly financial auditing with offshore team - focusing on quickly identifying actionable revenue and margin improvemen...
Feb 2017 — Nov 2018
Consulting Manager
500 west Burr Blvd, Teaneck, NJ
Oct 2017 — Nov 2018
Operations Manager - Products and Resources Practice
500 west Burr Blvd, Teaneck, NJ
Manage and oversee project staffing and administer organizational policies
Coordinate Thought Leadership research and development
Analyze financial statements and performance data to dete...
Sep 2016 — Feb 2017
Senior Consultant, Digital Transformation, Retail Ecommerce
500 west Burr Blvd, Teaneck, NJ
Focused in Business Intelligence & Analytics, Marketing Optimization and Merchandising Expansion
Implemented Dynamic Ecommerce Pricing Strategy and Assortment Tool for mass retail website
...
Jun 2015 — Sep 2016
Market Competition and Customer Study Graduate Consultant
Create study to better understand competition to create recommendation for enhanced bidding strategy
Examine customer spending throughout primary target segments and provide targeting reco...
Jan 2015 — May 2015
Marketing Database Administrator and Project Management
Deerfield, IL
Guided team of seven to map current state of entire customer journey and sales cycles
Optimized and integrated seven marketing, sales, and account management processes to enable cross-sell...
Oct 2012 — May 2015
Director of Marketing
2700 Westown Pkwy, West Des Moines, IA 50266
Initiated and executed initial marketing strategy focused on online B2B lead generation and awareness with primary focus on content generation and SEO strategies
Created replicable sales p...
Sep 2014 — May 2015
Masters In Business Adminsitration, Focused In Marketing and Supply Chain Analytics
1 west Prentiss St, Iowa City, IA 52240
Henry B. Tippie Elite Scholar Recipient
National Association of Women MBA – 2014 Tippie President
Iowa Medical Innovation Group; Net Impact Service Core
Fisher (Big 10), LEEDS Net Impact...
Aug 2013 — May 2015
Branding and Marketing Awareness Strategy, Graduate Consultant
200 Hawkins Dr, Iowa City, IA 52242
Established branding and go-to-market strategy of proprietary telemedicine service to practitioners and end consumer patients
Aug 2014 — Dec 2014
Digital Ecommerce and Analytics, Mba Intern
1 Pkwy Blvd north SUITE 100, Deerfield, IL
Developed insights from multi-customer Coremetrics website data focusing on increased revenue generation
Analyzed top E-tailer merchandising program for product and pricing trends to incre...
Jun 2014 — Aug 2014
Ideal Cost Alignment and Paradigm Challenging Study Graduate Consultant
Audited organizations’ cost and profit centers and forecasted ideal recommendation
Authored large scale customer survey to challenge corporate paradigms and business assumptions to enable ...
Jan 2014 — May 2014
Marketing Specialist
1516 south D Ave, Nevada, IA 50201
Managed the integration of Salesforce.com platform, bringing together Sales, Marketing, Customer Service and R&D to create real-time reporting and visibility. This integration of systems, c...
Apr 2007 — Oct 2012
Intern
Client Reporting Group of Prime Brokerage
Maintained client reports and access to proprietary platform
Organized standardized procedures for Client Reporting Groups
Sep 2006 — Dec 2006
Education
Occupations
Executive
Marketing Director
IT Professional
Computer Software Professional
Sales Specialist
Consumer Goods Professional
Chief Executive
Software Developers
Commodities Clerk
Brokerage Clerk
Skills
Marketing
Social Media
Salesforce.com
Email Marketing
Social Media Marketing
Marketing Communications
Microsoft Office
Social Networking
Marketing Strategy
Facebook
Microsoft Excel
Customer Service
Event Planning
Leadership
Market Research
Powerpoint
Advertising
Photoshop
Event Management
Inbound Marketing
Salesforce.com Certified Administrator
Excel
Indesign
Access
Illustrator
Hubspot
Twitter
Linkedin
Photography
Analytics
Microsoft Powerpoint
Database Admin
User Experience
User Experience Design
User Interface Prototyping
Wireframing
Digital Marketing
Enterprise Marketing
Interaction Design
Mobile Web Design
Multi Device Design
Responsive Web Design
Web Design
Content Strategy
Merchandising