Mark Allen Goodson has been working as a Director, Planning and Insights at Performics since 2019. Moreover, this expert has an employment history at more than 13 companies using similar skills. Mark has a total work experience of 20+ years. Mark Allen Goodson studied at the University of La Verne from 2010 to 2012. This person has professional certification in Google Analytics Individual Qualification and Google Advertising Fundamentals. New York, New York is the place where the professional presently lives. You can contact with Mark by looking for phone or email or get further information by requesting access to this professional's details from us.
Name variants:
Marc Goodson,
Marcus Goodson,
Markus Goodson,
Marquis Goodson,
Mark Goodson
Contact Information
Workplace
Director, Planning and Insights
Chicago, IL
Industry
Marketing and Advertising, Management Consulting Services, Internet Service
Colleagues
Work History
Associate Director - Performics Practices Team
35 west Wacker Dr, Chicago, IL 60601
from Nov 13, 2017
Associate Director
Direct the paid search initiatives for a fortune 500 technology retailer with over $50M in media.
Increased account ROAS 14% in the first quarter after onboarding leading to a 19% increase...
May 2017 — Nov 2017
Manager, Paid Search at Iprospect
Managed multiple paid search accounts with over $33M in annual media spend for Fortune 500 companies -Increased media spend 44% year over year due to strong revenue growth. -Establish testin...
Feb 1, 2016 — May 31, 2017
Lead, Paid Search
Managed a top travel industry account with over $22M in annual media spend. -Utilized organizational skills to manage and prioritize team daily work flow. -Monitored budgets and billing proc...
Aug 2015 — Jan 2016
Senior Associate, Paid Search
Increased total account media spend 22% year over year by optimizing and expanding channels. -Managed positive client relationships and worked together to achieve profitability goals. -Spear...
Jun 2014 — Aug 2015
Campaign Manager
160 Via east, San Dimas, CA
Managed multiple client accounts with over $8m in media spend annually, improving cost per acquisition and return on investment. -Established positive client relationships through a proven t...
Oct 2012 — Jun 2014
Research and Analysis Intern
1633 Broadway, New York, NY 10003
Responsible for Creating and Running weekly reports for Sales and Marketing
Created Geo-mapping Marketing Tool for tracking sales per medium by geo-location
Responsible for Acquiring Data...
Sep 2011 — Mar 2012
Store Manager
2401 Utah Ave south, Seattle, WA 98134
Managed a team of up to 40 crew members, which included hiring, training, and scheduling
Provided advancement training and goal setting; Organized and implemented a system for inventory an...
Jul 2006 — Aug 2007
General Manager
5620 Glenridge Dr northeast, Atlanta, GA 30342
Executed four new store openings throughout New York City including training and implementation of all standards in each location
Managed a team of up to 33 team members including hiring, ...
Aug 2004 — Jul 2006
Education
Occupations
Executive
Director
Marketer
Advertising Professional
Deputy Director
Operations Manager
Advertising Sales Agent
Deputy Manager
Chief Executive
Skills
Seo
Research
Data Analysis
Marketing Research
Sem
Powerpoint
Marketing
Search Advertising
Sales
Financial Analysis
Merchandising
Outlook
Microsoft Office
Online Advertising
Optimization
Campaign Management
Marketing Strategy
Marketing Communications
Management
Social Media Marketing
Promotions
Ppc
Web Analytics
Google Adwords
Google Analytics
Msn Adcenter
Facebook Marketing
Digital Marketing
Facebook
Training
SQL
Advanced Excel