Name variants:
Katherine Li,
Kathleen Li,
Katja Li
Contact Information
Last Update
Jul 5, 2022
Email
kl**@merkleinc.com, ka**@gmail.com
Location
Washington, DC
Company
Workplace
Audience Management - Director
Columbia, MD
Industry
Marketing and Advertising, Management Consulting Services
Colleagues
Work History
Marketing Consultant
1 Microsoft Way, Redmond, WA
Invited by former client to launch one of Microsoft China’s largest corporate publication projects: identified key messages and created content for different target segments; managed over 50...
Jul 2010 — Jul 2011
Storytelling and Account Manager
636 11Th Ave, New York, NY 10036
Managed and grew consulting businesses with an annual budget over 1 million dollars for clients including Microsoft(Software/hardware/R&D/healthcare), Citrix and Irish Government
Led over ...
Jan 2007 — Dec 2009
Media Analyst and Planner
Conducted media usage study about China’s most profitable segments (over 3 million consumers in China’s tier 1 cities)
Developed media planning strategies and tactics for Lexus, Siemens an...
2006 — 2006
Education
2011 — 2012
Master of Science in Media & Integrated Marketing Communications
Chicago, IL
2011 — 2012
Bachelor of Laws in International Relations and Affairs
2002 — 2006
Occupations
Executive
Director
Marketer
Advertising Professional
Marketing Consultant
Operations Manager
Advertising Sales Agent
Market Analyst
Market Research Analyst
Skills
Digital Marketing
Interactive Marketing
Ppc
Seo
Google Analytics
Google Adwords
Sas
Spss
Omniture
Doubleclick
Radian6
Google Webmaster Tools
Integrated Marketing
Advertising
Analytics
Social Media Marketing
Database Marketing
Online Marketing
Marketing Mix Modeling
Market Intelligence
Cluster Analysis
Segmentation
Html
Online Advertising
Web Analytics
Sem
Digital Media
Crm
Sql
Google Insights
Public Relations
Marketing Strategy
Customer Insight
Marketing
Marketing Research
Multi Channel Marketing
Mobile Marketing
Blogging
Keyword Advertising
B2B Marketing
Market Research
Customer Acquisition
Media Planning
Strategy
Social Media Measurement
Digital Strategy
Email Marketing
Romi
Market Planning
Business Development
Google Aanalytics(Certification: Google Analytics Individual Qualification)
SAS(Certification: SAS Certified Base Programmer for SAS 9)
Google Webmaster Tool
Google Adwords
Omniture Sitecatalyst
SPSS
SQL
Excel (Pivot Table
Offset)
PowerPoint
SEOMoz
Survey Monkey
Radian6
Social Mention
NetBase
Google Insight
Google Aanalytics
SAS
Dreamweaver
FAQs about Katie Li
What's the main profession of Katie Li?
The expert is a Audience Management - Director.
What jobs is Katie proficient at at?
The expert is proficient at such jobs as Executive and Director.
Where is Katie Li located?
Katie Li is located in Washington, DC.
Does Katie Li have the email address?
kl**@merkleinc.com and ka**@gmail.com is The professional's email address.
How many companies did Katie Li work at?
Katie Li worked at 13 jobs.
Where has Katie Li studied?
Katie studied at the Northwestern University from 2011 to 2012.
Are there any certifications, that Katie Li has?
Katie Li received the following certifications: Google Analytics Individual Qualification - Us English, Sas Certified Base Programmer For Sas 9, License 01094082, and Google, License 01094082.
What languages does Katie Li speak?
Katie Li speaks English and Mandarin.