Karlene E O'hara

Drive strategy and implementation for global launch of firm’s core data-driven product line.

Work with a cross-functional, cross-team effort to define the strategy and requirements for data management solution and toolset. Leverage market analysis, competitive understanding, custome...

Launched a suite of tactical planning tools across over 40 countries, enabling media planners in EMEA, APAC, LATAM, and North America to quantify media decisions based on market specific dat...

Guided the strategic planning of a key small business product, enhancing the positioning as one of the most profitable offerings. Conducted analysis of customer value and usage to determine ...

Oversaw SEM campaigns encompassing performance management affecting all areas of online acquisition and interactive marketing. Monitored and directed campaign optimization through collaborat...

Managed acquisition business analytics by translating business questions into actionable insights; partnered with the analytics tech team to re-implement tracking and reporting . Implementin...

Served in a multi-dimensional role; collaborated closely with technology, finance and editorial staff to effectively launch new products and complete special projects. Managed all aspects of...