Brian Stratford

Developed and executed national, regional, and account-specific trade marketing programs and point-of-sale materials for FIJI Water’s premium wine brands – JUSTIN Vineyards & Winery and Land...

Prepare fact-based selling stories, ad-hoc analysis, and actionable insights on varying topics (SKUs, channels, markets, accounts, promotions, planogram sets, etc.) utilizing IRI, distributo...

Partner with 5 regional/district sales managers to execute customer-specific promotional campaigns for 20+ retailers across central/eastern U.S. Major retailers include Publix, Ahold, Winn-D...

Support integrated marketing campaigns across print, in-store, and digital channels for 15+ accounts, such as BJ’s Restaurants, Inc., McIlhenny, Green Dot, and Cable ONE, Blimpie, Old Chicag...

Implement day-to-day PR strategies for 6 public/private sector clients, especially those involved in public transportation and real estate development; account teams include: Los Angeles Cou...

Maintain sample collections and fashion books up to date to facilitate efficient and user-friendly presentations made by sales executive to buyers, store owners, and other clients -Accompany...

Assisted with the running of the ‘Back to the Mac’ event (October 2010) Recorded and edited daily broadcast coverage of Mac hardware and software for corporate team Drafted background not...

Edited agent and executive biographies in order to update internal database of press materials Initiated scanning process of past CAA press coverage in industry trades in order to create d...

Compiled and synthesized new client research to write and create briefing reports for senior management reports consisted of client background, industry overview, press coverage, synopses/...

Delivered phone pitches to local/national media outlets to create awareness of client events, products, and services Used Facebook, Twitter, and Myspace to target specific affinity groups ...

Created PowerPoint presentations and translated marketing materials for leading Spanish publisher of Spanish language educational textbooks to connect and launch relationships with US publis...

Read movie and television scripts and provided coverage and recommendations for managers -Worked closely with talent managers and artists in creating portfolios and scouting out projects for...