Alya I Sherman

Social Intelligence Director at Prairie Son Consulting, a global strategic and marketing consulting group that focuses on start-up companies and specializes in perceptual solutions to multip...

Strategic relationships lead and evangelist with the fastest growing patient engagement company in the US contributing to a +150% growth to $100MM in annual revenue. As an integral member ...

Leadership of cross-functional team of 30 manages, 5 departments and $MM in media activity with key traditional and digital supplier partners/vendors - Responsible for developing and growing...

Catalyst for uncovering, evaluating and bringing to market 50+ Media Opportunities and Exclusives offered through Media Suppliers/Vendors that connected the Media Innovation to Business Obje...

Established and managed a Corporate Idea Incubator that contributed to the creation of 20+ Client and Corporate initiatives

Complete P&L responsibility for the CMI Philadelphia office for 30% YOY growth across the GSK and Shire portfolios of Rx and OTC brands

Lead a team of 10 to expand the CMI Philadelphia agency business from one to multiple Big Pharma clients, $MM+ media spend, and from predominantly traditional offline media tactics to multi-...

Created processes to handle mass advertising T&Cs, agency exclusives and cancellations that greatly reduced at-risk revenue and generated savings in access of $10 million - As part of a cros...

Liaisoned between Sales and Creative Services to conceptualize, coordinate and execute special events and promotions that resulted in new business and greater share of existing revenue Pre...

Negotiated and steward all Network Prime, Late Night, Evening News, Early Morning, Cable, Daytime, Syndication and Sports purchases Participated in the writing and presentation of 97/98 HC...

Prepared weekly tracking reports based on regional and national sales Conducted competitive research Allocated inventory based on sales findings

Completed Macy’s executive training program Managed a team of over 25 employees and 3 departments Merchandised Sales floor to reflect current fashion and sales trends Worked closely with...