TPG Direct

TPG Direct, located in Philadelphia, Pennsylvania, is a advertising agency with 258 employees. They specialize in helping clients achieve profitable growth through multi-channel customer acquisition strategies. TPG Direct focuses on optimizing marketing investments and simplifying targeting decisions. Their experts leverage strategy, analytics, and creativity to craft targeted campaigns. They utilize a lifetime value lens, generate a Predictor Score, and segment prospects based on needs, attitudes, and behaviors. Their comprehensive approach involves mapping shopping pathways, ranking marketing opportunities across channels, and recommending profitable strategies. What sets TPG Direct apart is its extensive experience in regulated markets, including insurance, financial services, telecom, and healthcare. Their expertise in these industries allows them to effectively address the complex challenges faced by marketers. The agency prides itself on creating tailored solutions that optimize marketing investments and enable rapid recalibration of the marketing mix based on prospect behavior. Clients can contact TPG Direct through their website, tpgdirect.com.