TiVo Research

TiVo Research is a software and analytics company based in New York, New York. The company employs 16 people and generates an estimated $500 million in annual revenue. TiVo Research specializes in media measurement, providing a patented business intelligence system known as Media TRAnalytics®. This system empowers networks, agencies, and advertisers to effectively plan, buy, sell, and measure the success of their TV advertising campaigns. TiVo Research's platform distinguishes itself by connecting household television ad exposures with actual product purchases, allowing clients to pinpoint the effectiveness of their campaigns with precision. This data-driven approach enables clients to optimize their media buying and selling strategies, leading to increased accountability, cost savings, and ultimately, boosted product sales. For more information about TiVo Research and its services, visit their website at tivoresearch.com.