Ries Ries

RIES, a global strategic consulting firm, is headquartered in Atlanta, Georgia. Founded in 1963, the company has grown to employ 5 people and generates $50 million in annual revenue. RIES specializes in strategic consulting, particularly focusing on branding and positioning. The company's expertise stems from its founders, Al Ries and Laura Ries, who are renowned for their groundbreaking work on the concept of "Positioning." Their seminal book, "Positioning: The Battle for Your Mind," published in 1981, has sold over 4 million copies and is considered a cornerstone of modern marketing strategy. The Ries family's contributions to the field of marketing extend beyond "Positioning." Al and Laura have co-authored six books, including "The 22 Immutable Laws of Branding" and "The Fall of Advertising & the Rise of PR," further solidifying their influence on branding and marketing practices. For more information about RIES and its services, visit their website at ries.com.