RedBlue

RedBlue is a company based in Cambridge, Massachusetts, specializing in the development of interactive video technology. With 12 employees, RedBlue has generated $0.5 million in revenue. RedBlue empowers content producers to create "hypervideo," a novel form of interactive online video. This innovative technology allows viewers to make choices that shape the narrative, transforming traditional video into an engaging and personalized experience. RedBlue's platform is built upon HVML (Hypervideo Markup Language), an open standard that enables the annotation of videos with time-based links and user interface elements. The company's hypervideo platform offers several advantages over conventional video, including increased audience engagement, enhanced rewatchability, improved brand recall for advertisers, and a distinctive selling proposition for filmmakers. By leveraging hypervideo, content creators can deliver a more immersive and interactive viewing experience, fostering deeper connections with their audiences. For more information about RedBlue and its hypervideo solutions, visit their website at redblue.video.