OutCold

OutCold is a Chicago-based experiential marketing agency. Founded in 2010 by Fritz and Holly Heffinger, the company employs 21 people and generates $16.1 million in annual revenue. OutCold specializes in crafting authentic consumer experiences for clients across a wide range of industries, including automotive, fashion, beauty, retail, consumer product goods, technology, and entertainment. The agency offers a full-service approach to experiential marketing, creating impactful campaigns through mobile tours, sampling programs, public relations stunts, live event productions, festivals, and strategic in-store design programs. OutCold's team works closely with clients to develop high-touch experiences that drive measurable results, such as increased purchasing, brand awareness, product loyalty, social sharing, and positive word-of-mouth. In 2017, OutCold joined the Escape Pod Group, expanding its capabilities and offerings by partnering with traditional and digital agencies. This integration allows OutCold to provide clients with a more comprehensive and integrated marketing solution. To learn more about OutCold and its experiential marketing services, visit their website at outcold.com.