Company Overview
- Website
- mrisimmons.com
- Phone
- (866) 256-4468
- Employees
- 129
- Founded in
- 2019
- SIC Code
-
8732 - Commercial Economic, Sociological, and Educational Research
Financials & Stats
Revenue
$50B
Recent News & Media
Daily Research News Online no. 38202 - Trade Desk Deal and New Brand for NIQ and MRI-Simmons
- Apr 29, 2025
- mrweb.com
NIQ announces global data collaboration with The Trade Desk to enhance audience targeting
- Apr 28, 2025
- businesswire.com
NCAA March Madness Radio Listeners Have ‘Greater Passion And Engagement.’
- Feb 11, 2025
- insideradio.com
MRI-Simmons Joins Truthset Data Collective to Further Validate Data Quality
- Dec 17, 2024
- businesswire.com
MRI-Simmons Launches ‘Consumer Canvas’, a data enrichment solution of unmatched depth and accuracy, at Advertising Week New York 2024
- Oct 7, 2024
- nielseniq.com
MRI-Simmons, EthniFacts leverage cross-cultural attitudes for richer targeting
- Sep 21, 2024
- nielseniq.com
Who is MRISimmons
MRI-Simmons is a leading analytics company based in New York, New York. The company employs 129 people and generates $50 million in annual revenue. MRI-Simmons is a joint venture co-owned by GfK and SymphonyAI Group, with GfK as the majority partner. MRI-Simmons provides insights on the American consumer through thousands of attitudinal and behavioral data points gathered from ongoing surveys and passive measurement. These insights are used by advertisers, agencies, and media companies to better understand consumer behavior. The company's Survey of the American Consumer® is the industry standard for magazine audience ratings. MRI-Simmons combines best-practice survey methodologies with an innovative technology platform and advanced data visualizations. Their platform significantly accelerates the time to insights for brand builders, strategists, planners, and sales teams regardless of their data expertise. For more information, visit mrisimmons.com.
Company Leadership
MRISimmons Tech Stack
Companies Similar to MRISimmons
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| Company Name | Revenue | Number of Employees | Location | Founded in |
|---|---|---|---|---|
| 50M | 15 | Dallas, TX | ||
| 50M | 21 | Pittsburgh, PA | 2018 | |
| 50M | 16 | Albany, NY | 2011 | |
| 50M | 9 | New York, NY | 2018 | |
| 50M | 8 | Chandler, AZ | 2017 |