MASB Marketing Accountability Standards Board

The Marketing Accountability Standards Board (MASB), a New York-based organization, is dedicated to enhancing the role of Chief Marketing Officers (CMOs) within their respective companies. With a staff of 15 people, MASB operates within the United States and generates an annual revenue of $2.5 million. MASB focuses on establishing standards and principles within the marketing field that demonstrate the direct link between marketing investments and revenue and profit growth. They aim to empower companies to leverage marketing as a driver of significant business expansion by unlocking new avenues for growth. MASB's core mission centers around unifying the marketing profession under a shared set of guidelines that clearly articulate the value and impact of marketing initiatives. Their work seeks to elevate the CMO's position by providing a framework for measuring and demonstrating the tangible results of marketing efforts. For more information about MASB and their initiatives, please visit their website at themasb.org.