Company Overview
- Website
- journalofadvertisingresearch.com
- Employees
- 10
- Industry
- Advertising/Marketing/PR
Financials & Stats
Revenue
$10B
Recent News & Media
Revisting the Relationship between Ad Frequency and Purchase Intentions: How Affect and Cognition Mediate Outcomes At Different Levels of Advertising Frequency
- Feb 5, 2025
- researchgate.net
Why the Experiential View Is Vital To Marketing Communications Research Now: An Enhanced Framework for Examining the Effects of Contemporary Marketing
- Jan 25, 2025
- researchgate.net
(PDF) A Guide to Getting Published In the Journal of Advertising Research: Helping Researchers Write Successful Articles And a Salute to Best Paper and Best Reviewer
- Jan 25, 2025
- researchgate.net
The Ancient History of Advertising: Insights and Implications for Practitioners: What Today's Advertisers and Marketers Can Learn from Their Predecessors
- Jan 25, 2025
- researchgate.net
(PDF) Building a Foundation for Neuromarketing And Consumer Neuroscience Research: How Researchers Can Apply Academic Rigor To the Neuroscientific Study of Advertising Effects
- Jan 25, 2025
- researchgate.net
(PDF) The Power of Reach and Frequency In the Age of Digital Advertising
- Jan 25, 2025
- researchgate.net
Who is Journal of Advertising Research
The Journal of Advertising Research (JAR) is a leading academic journal based in New York, United States. Published by WARC on behalf of the Advertising Research Foundation (ARF), the JAR employs a small team of three individuals. The JAR focuses on providing a platform for research and development within the fields of marketing, media, advertising, and communications. It publishes findings, applications, new technologies, and methodologies related to these areas. The journal primarily serves academics, as well as marketing and advertising professionals at all experience levels. Founded in 1960, the JAR has grown to become a highly influential publication in the advertising and marketing research industry. It encourages collaboration between practitioners and academics to advance the scientific understanding of marketing and advertising research and to translate this knowledge into practical applications that support the ARF’s mission of "effective business through research and insights." The Journal of Advertising Research can be accessed by ARF members, JAR Editorial Board members, direct subscribers, and subscribers of WARC.com, which includes prominent advertising and media agencies, research companies, universities, and advertisers from around the globe.
Journal of Advertising Research Industry Tags
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| Company Name | Revenue | Number of Employees | Location | Founded in |
|---|---|---|---|---|
| 10M | 5 | New York, NY | 2014 | |
| 10M | 12 | Philadelphia, PA | 2015 | |
| 10M | 5 | Chicago, IL | 2015 | |
| 10M | 67 | Chicago, IL | ||
| 10M | 3 | New York, NY | 2005 |