Genares Worldwide Reservation Services

Genares Worldwide Reservation Services is a company based in Irving, Texas, with 26 employees and $50 million in annual revenue. Genares provides a comprehensive suite of technology solutions designed to help hotels maximize their revenue potential in competitive markets. Their platform offers a range of services, including a Central Reservation System (CRS), call center support, Property Management System (PMS) and Revenue Management System (RMS) integration, distribution management across various channels (GDS, IDS, Voice, Web/Mobile, PMS), and revenue management tools. The company distinguishes itself through its innovative technology and commitment to driving industry trends. Their software is designed to enhance the booking experience for consumers while simplifying the operations of hoteliers. Genares also offers additional services such as Business Travel Program (BT Advantage), GDS advertising, travel agent commission settlement, training, web design, search engine optimization (SEO), reporting and analytics, and marketing solutions. For more information, visit genares.com.