Franco Research Group

Franco Research Group is a media research and strategy consulting company based in New York City. This small business employs 5 to 9 individuals and has generated between $1 million and $5 million in annual revenue. The company provides a range of services for media companies, including audience research, market analysis, and strategy development. They help clients understand their target audiences, expand their reach, and ensure accurate measurement of viewership. Franco Research Group specializes in navigating the complexities of evolving media technologies, from traditional linear programming models to emerging data sources like set-top box data and addressability. Franco Research Group differentiates itself through its in-depth analysis of audience data and sampling metrics. They aim to move beyond simply identifying problems to provide clients with actionable strategies for success. The company boasts expertise in the Hispanic market, offering culturally informed research and insights tailored to this specific audience. Clients can reach Franco Research Group through their website, francoresearchgroup.com.