Tyson Roberts

Founder, Chief Executive Officer

Tyson Roberts has been a Chief Marketing Officer at Yesler (a division of Projectline) since 2012. Furthermore, the professional has an employment history at more than 16 companies in the relevant field. Tyson has a total work experience of 16+ years. Tyson Roberts studied at the Northern Arizona University, College of Business Administration from 1994 to 1996. Nowadays this professional lives in Clarkston, Michigan region. Find this person's current email address and phone number through our search.
Name variants:
Tyson Roberts

Contact Information

Last Update
Jun 27, 2022
Email
lu**@gmail.com, ty**@precisiondemand.com, tr**@amazon.com
Location
Clarkston, MI
Company

Workplace

Yesler
Chief Marketing Officer

Industry

Marketing and Advertising

Work History

Chief Marketing Officer

Greater Seattle Area
Responsible for launching Yesler, a new B2B marketing agency that serves technology companies with key offerings in content marketing, marketing automation, and analytics. As part of Project...
from May 2012

Sr. Consultant

Greater Seattle Area
Helping the Projectline team bring their proven solutions to leading enterprise marketers while seeking the next big thing in marketing performance.
May 2012 — Oct 2012

Founder, Chief Revenue Officer

Greater Seattle Area
In mid-2011 we closed $8M in Series C financing to accelerate the business. We subsequently opened a New York office and recruited a highly visible advertising CEO – Jon Mandel. Jon previous...
Nov 2011 — May 2012

Founder, CEO

Greater Seattle Area
Late in 2009, we pivoted our go-to-market strategy from a SaaS platform to a media agency. We raised a $5 Million Series B to fund the formation of Proceed Media Group – the first data-drive...
Nov 2009 — Nov 2011

Founder, CEO

Greater Seattle Area
In 2008, we were successful in raising a $3 Million Series A round of venture capital to accelerate the development of the platform. This enabled us to recruit top talent in product and engi...
Jul 2008 — Nov 2009

Founder, CEO

Greater Seattle Area
The 2+ years of consulting to SMB marketers uncovered that TV advertisers were especially underserved and wanting for improved visibility and performance measurement. Vantage Direct Response...
Jan 2005 — Jul 2008

Performance Marketing Consultant

Greater Seattle Area
The search for the next big opportunity to transform advertising performance lead me to consult with local brands actively marketing their solutions to businesses or consumers. The typical e...
Nov 2002 — Jan 2005

Director Sales, West

Greater Seattle Area
I returned to Seattle to head sales from HQ. By this time the dot-com bubble had burst, the agency had quickly right-sized to the new opportunity, painfully parting ways with some great peop...
Mar 2001 — Nov 2002

Director Sales, East

Greater New York City Area
In early 2000, avenue a made their first acquisition – a small digital advertising agency in NYC called iBalls. I was asked to relocate and join the executive team to build and manage the Ea...
Mar 2000 — Mar 2001

Territory Manager

Greater Seattle Area
The sales effort resumed 5 months later, and having staffed and transitioned the product extensions, I was moved into a sales management role. I retained primary selling duties and added res...
Jul 1999 — Mar 2000

Product Manager

Greater Seattle Area
As a result of our success in selling, management decided to place sales on a temporary hold to afford the Client Results organization time to onboard and service the onslaught of new busine...
Mar 1999 — Jul 1999

Sales Executive

Greater Seattle Area
My return to advertising was made possible in 1998 when I was recruited by avenue a – a newly formed startup set to bring accountability to advertising, beginning with the nascent online adv...
Sep 1998 — Mar 1999

Channel Marketing Manager

Greater Seattle Area
With the enterprise market opportunity came a substantial increase in the complexity of solutions as well as the resources and time required to implement them. Recognizing the need to engage...
Dec 1997 — Sep 1998

Territory Manager

Greater Seattle Area
The SMB solution evolved into a sophisticated enterprise solution with network administration and security implications. In this role I was approaching IT Managers, IS Managers, CTOs, and CI...
Jul 1997 — Dec 1997

Inside Sales

Greater Seattle Area
MetaInfo was a 20-person start-up that was founded by a couple of recent UW grads who recognized that Microsoft’s much-anticipated networking OS - Windows NT would launch without some essent...
Mar 1997 — Jul 1997

Inbound Telesales

Greater Seattle Area
This was the perfect job to kick off a career in sales and marketing. Non-stop interaction with real customers, needs assessment, solution development, negotiation, issue resolution, and mos...
1996 — 1997

Occupations

Executive
Founder
Chief Executive Officer
Marketing Director
Counselor
Founding Member
Chief Executive
Corporate Executive
Advisor

Skills

Digital Marketing
Advertising
Online Advertising
Start Ups
Marketing
Integrated Marketing
Marketing Strategy
Analytics
Entrepreneurship
Direct Marketing
Management
Product Management
New Business Development
Saas
Sales
Business Strategy
Strategic Partnerships
Media Planning
Public Speaking
Executive Management
Product Marketing
Digital Strategy
B2B Marketing
Multi Channel Marketing
Affiliate Marketing
B2B
Venture Capital
Direct Sales
Strategic Leadership
Product Strategies
Enterprise Software
Media Buying
Database Marketing
Interactive Marketing
Online Marketing
Consultative Selling
Start Up Ventures
Board of Director Experience
Client Presentation
Technical Sales Presentations
Lead Generation
Digital Media
Leadership
Marketing Automation
Go To Market Strategy
New Media
Customer Acquisition
Sem
Delivering Client Results
Strategy
About