Jun 22, 2022
Los Angeles, CA
Senior Partner Insights and Strategy North America
from Jun 2019
Head of Creative Strategy
Globally responsible for leading the strategy for Shell account, overseeing its main project 'Make the Future', their global engagement experiential program. EMEA Creative Strategy lead f...
Mar 2017 — Dec 2017
Brand Strategy Consultant
Brand and Comms strategy at Wham, leading strategy for clients such as Molson Coors (Miller brand), Marionnaud retail and Watsons.
Oct 2016 — Feb 2017
Global Creative Planning Director
Lead and oversee creative output for global pitches. Advise planning and creative process in local markets - mainly in LatAm & Europe. Support development of Global studies such as Fans, Pas...
Mar 2015 — Jun 2016
Brand Content Consultant
Established Aurora’s brand content arm producing TV Shows, documentaries, series and short format films both digital and offline. Meeting brand purpose with audience desire.
Oct 2014 — Feb 2015
Head of Participation Marketing Guinness Africa
Led the development of consumer engagement marketing activities and English Premier League broadcast deals for Guinness in Nigeria, Ghana, Cameroon and East Africa Transformed Guinness footb...
Jan 2012 — Jun 2014
Consumer Planning Manager
Undertook major deep dive study into the Smirnoff brand in Brazil, revealing a different target group from what was considered leading to a new strategy approach for the brand in the market....
May 2010 — Jan 2012
Senior Planning Manager
Planner manager responsible for clients such as Skol, (Inbev's largest brand), Nike, Claro (second biggest mobile carrier) and Procter&Gamble (Ariel and Pampers)
Jan 2008 — Jun 2010
Launched a subsidiary of T-Viral, (a British digital agency specialized in on line buzz and viral marketing strategies) in Brazil. Establishing the company’s business plan with sales targets...
Aug 2006 — Dec 2007
Group Brand Manager
Local Whiskies Group Brand Manager (2005 - 2006) Led all brand platforms, brand repositioning and local whisky portfolio strategy and accountable for 50% of company’s NSV. Executed the re-la...
Nov 2002 — Aug 2006
Trainee and Intern
Jan 2000 — Dec 2001
Associated and Brand Strategist
Advertising Sales Agent
Branding and Identity
Social Media Marketing
New Business Development