Michelle Meyer
Marketing consultant with B2C and B2B experience across varied product categories and service industries.
Michelle Meyer is a high-level expert, working in MVM & Associates Marketing on the position of Principal from 2007. Michelle Meyer has earned professional experience in more than seven positions at various companies. Michelle Meyer went to the Center for Creative Leadership and got education there to 2002. Madison, Wisconsin is the city, where the professional was lastly known to live. This professional's contacts are easily accessed through Connexy on demand.
Name variants:
Michele Meyer,
Mickey Meyer,
Shelly Meyer
Contact Information
Last Update
Jan 29, 2016
Location
Madison, WI
Company
MVM & Associates Marketing
Workplace
Principal
Work History
Principal
Consultant across varied product categories and service industries. Full-time consultant 2007 to 2009.
• Consulted on packaging, website, and consumer research for retail launch of 100% natu...
from 2007
Corporate Strategic Marketing
Provided market assessments and recommendations for long-term strategic plans and business development. Developed positioning and go-to-market strategies for services. Directly provided stra...
2009 — 2010
Director of Marketing
Managed product launches for branded and private labels including Kellogg’s®. Sales responsibility for select product lines. Reported to CEO.
• Launched Black Creek™ specialty cheese with in...
2005 — 2007
Vice President of Marketing
Core member of corporate team that grew sales from $30M to $90M in five years. Relaunched company and developed brand strategies after ownership change. Introduced company into successful li...
1999 — 2005
Marketing Manager
Identified, developed and gained regulatory support for new products and services.
• Launched consumer mail-order catalog of energy-efficient products. Selected fulfillment firm, product mix...
1998 — 1999
Brand Manager
Developed and implemented marketing plans for assigned brands and managed brand P&Ls. Participated in key account sales calls. Created marketing programs across mass, food, drug, hardwa...
1990 — 1998
Director of Sales & Marketing
Responsible for developing the start-up company's marketing efforts and generating initial sales.
• Secured intial sales with Fortune 500 companies and research institutions.
• Developed com...
1986 — 1990
Education
1979 — 1983
1982 — 1982
Occupations
Marketer
Marketing Consultant
Professor
School Principal
Counselor
Advertising Professional
Market Analyst
Market Research Analyst
School Administrator
Educational Manager
Advisor
Advertising Sales Agent
Skills
Consulting
Marketing
Marketing Strategy
Marketing Management
Consumer Products
Brand Management
Brand Licensing
Corporate Branding
Product Spokesperson
New Product Ideas
Sales
Marketing Communications
Marketing Copy
Marketing Research
Brand Equity
Brand Developement
Brand Implementation
Product Marketing
Introducing New Products
Advertising
Promotions
Trade Promotions
Channel Strategy
Department Budgeting
Sales Presentations
Client Development
Brand Development
Packaging
Direct Marketing
Strategy
Product Development
Product Launch
Strategic Planning
Biotechnology
Product Innovation