Eric Gelman

Managing Director, Digital Marketing and Strategycx Content and Commerce

Name variants:
Erik Gelman, Erick Gelman, Rick Gelman, Ricky Gelman

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Contact Information

Last Update
Jun 22, 2022
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Atlanta, GA


Turner Broadcasting System
ECommerce/Digital Strategy Consultant - Contract Position

Atlanta, GA


Broadcast Media

Work History

ECommerce/Digital Strategy Consultant - Contract Position

Greater Atlanta Area
from Feb 2013

Account Director/Digital Strategist

Atlanta, New York, North Carolina, Syracuse, Charlotte
Responsible for directing and driving the development of accounts, both B2B and B2C in terms of strategy and innovation, across all digital channels and leading and defining multi-channel ma...
Jun 2012 — Dec 2012

Marketing and Digital Strategy/Analytics/Measurement - Contract Position

Atlanta, GA
Provide digital strategy and insights as well as implementation of analytic and frameworks via Omniture Site Catalyst and Test and Target, etc. Competitive Analysis and Benchmarking.
Aug 2011 — Aug 2012

Director, Digital Marketing and Analytics

Atlanta, Georgia
Developed and launched digital/commerce strategy for 35 publications. Developed measurement frameworks and reporting structures for each. Led a team of digital and analytics managers to d...
Dec 2010 — Sep 2011

Digital/SEO Strategist - Consultant

short term SEO/SEM engagement - developed strategic SEO footprint and SEM plan for launch of new website.
Oct 2010 — Jan 2011

Digital Strategist - Consultant

Greater Atlanta Area
Developed and launched initial strategy for all online initiatives including SEO/SEM and commerce, yielding a 200% increase in ticket sales for all shows during performance year. Developed ...
Jul 2010 — Jan 2011

Director, Marketing and Digital Strategy

Developed methodologies for digital marketing strategy including, SEO, SEM and Social Marketing. Incorporated user experience and segmentation, persona development, governance and adoption f...
2009 — 2010

Digital Brand Consultant - Intercontinental Hotels and Resorts and Galderma Laboratories

Atlanta, Georgia
• Intercontinental Hotels and Resorts Launched global digital marketing/media strategy and website that won the Interactive Media Awards for Best New Travel Site for 2009. Incorporated con...
Mar 2008 — Jan 2009

Director, Product Marketing and Communications

Developed integrated multi channel marketing strategies that included SEO/SEM, demand generation and customer loyalty and retention programs for B-B unit of Earthlink. Responsible for P&...
2006 — 2007

Sr. Director, Marketing

Conceptualized and implemented positioning, pricing and distribution strategies, leading to a 30% increase in pipeline contribution and reductions in marketing acquisition costs by 20%.
2003 — 2005

Sr. Director/VP, Marketing

• Implemented acquisition programs resulting in a 25%+ increase in new customers. Hired staff across North America, EMEA and APAC. Managed an $11,000,000 marketing budget allocated across fi...
1999 — 2003

VP, Marketing

Clients included New York Times, Sylvan Learning Centers of America, Tommy Hilfiger, and Neiman Marcus. Instrumental in developing websites that drive traffic and conversion among first gene...
1997 — 1999

Director, Global Marketing and Planning

• Directed rollouts that led the company to become the #2 AEC/CAD/CAM global software provider while instrumental in helping grow revenues from $70,000,000 to $230,000,000.
1994 — 1997

Global Product and Marketing Manager

Developed marketing programs that oversaw revenue grow from $180,000,000 to $240,000,000.
1989 — 1994


1983 — 1987


Chief Executive Officer
IT Professional
Information Technology Specialist
Director of Customer Operations
SEO Specialist
Corporate Executive
Chief Executive
IT Specialist
Marketing Manager
Web Marketer


Digital Marketing
Digital Strategy
Marketing Strategy
E Commerce
Web Analytics
Integrated Marketing
Email Marketing
Online Marketing
Lead Generation
Social Media
Social Media Marketing
Product Marketing
Multi Channel Marketing
Content Strategy
Direct Marketing
Product Management
Strategic Planning
Marketing Communications
Mobile Marketing
Online Advertising
Interactive Marketing
Mobile Devices
Viral Marketing
Marketing Management
Customer Relations
Competitive Analysis
Public Relations
Market Research
Brand Development
Demand Generation
Lead Management
Database Marketing
Google Analytics
Relationship Marketing
Campaign Management
Cross Channel Marketing
B2B Marketing
Customer Acquisition
Search Advertising