Eric Gelman

Responsible for directing and driving the development of accounts, both B2B and B2C in terms of strategy and innovation, across all digital channels and leading and defining multi-channel ma...

Provide digital strategy and insights as well as implementation of analytic and frameworks via Omniture Site Catalyst and Test and Target, etc. Competitive Analysis and Benchmarking.

Developed and launched digital/commerce strategy for 35 publications. Developed measurement frameworks and reporting structures for each. Led a team of digital and analytics managers to d...

short term SEO/SEM engagement - developed strategic SEO footprint and SEM plan for launch of new website.

Developed and launched initial strategy for all online initiatives including SEO/SEM and commerce, yielding a 200% increase in ticket sales for all shows during performance year. Developed ...

Developed methodologies for digital marketing strategy including, SEO, SEM and Social Marketing. Incorporated user experience and segmentation, persona development, governance and adoption f...

• Intercontinental Hotels and Resorts Launched global digital marketing/media strategy and website that won the Interactive Media Awards for Best New Travel Site for 2009. Incorporated con...

Developed integrated multi channel marketing strategies that included SEO/SEM, demand generation and customer loyalty and retention programs for B-B unit of Earthlink. Responsible for P&...

Conceptualized and implemented positioning, pricing and distribution strategies, leading to a 30% increase in pipeline contribution and reductions in marketing acquisition costs by 20%.

• Implemented acquisition programs resulting in a 25%+ increase in new customers. Hired staff across North America, EMEA and APAC. Managed an $11,000,000 marketing budget allocated across fi...

Clients included New York Times, Sylvan Learning Centers of America, Tommy Hilfiger, and Neiman Marcus. Instrumental in developing websites that drive traffic and conversion among first gene...

• Directed rollouts that led the company to become the #2 AEC/CAD/CAM global software provider while instrumental in helping grow revenues from $70,000,000 to $230,000,000.

Developed marketing programs that oversaw revenue grow from $180,000,000 to $240,000,000.