Jun 22, 2022
ECommerce/Digital Strategy Consultant - Contract Position
Greater Atlanta Area
from Feb 2013
Account Director/Digital Strategist
Atlanta, New York, North Carolina, Syracuse, Charlotte
Responsible for directing and driving the development of accounts, both B2B and B2C in terms of strategy and innovation, across all digital channels and leading and defining multi-channel ma...
Jun 2012 — Dec 2012
Marketing and Digital Strategy/Analytics/Measurement - Contract Position
Provide digital strategy and insights as well as implementation of analytic and frameworks via Omniture Site Catalyst and Test and Target, etc. Competitive Analysis and Benchmarking.
Aug 2011 — Aug 2012
Director, Digital Marketing and Analytics
Developed and launched digital/commerce strategy for 35 publications. Developed measurement frameworks and reporting structures for each. Led a team of digital and analytics managers to d...
Dec 2010 — Sep 2011
Digital/SEO Strategist - Consultant
short term SEO/SEM engagement - developed strategic SEO footprint and SEM plan for launch of new website.
Oct 2010 — Jan 2011
Digital Strategist - Consultant
Greater Atlanta Area
Developed and launched initial strategy for all online initiatives including SEO/SEM and commerce, yielding a 200% increase in ticket sales for all shows during performance year. Developed ...
Jul 2010 — Jan 2011
Director, Marketing and Digital Strategy
Developed methodologies for digital marketing strategy including, SEO, SEM and Social Marketing. Incorporated user experience and segmentation, persona development, governance and adoption f...
2009 — 2010
Digital Brand Consultant - Intercontinental Hotels and Resorts and Galderma Laboratories
• Intercontinental Hotels and Resorts Launched global digital marketing/media strategy and website that won the Interactive Media Awards for Best New Travel Site for 2009. Incorporated con...
Mar 2008 — Jan 2009
Director, Product Marketing and Communications
Developed integrated multi channel marketing strategies that included SEO/SEM, demand generation and customer loyalty and retention programs for B-B unit of Earthlink. Responsible for P&...
2006 — 2007
Sr. Director, Marketing
Conceptualized and implemented positioning, pricing and distribution strategies, leading to a 30% increase in pipeline contribution and reductions in marketing acquisition costs by 20%.
2003 — 2005
Sr. Director/VP, Marketing
• Implemented acquisition programs resulting in a 25%+ increase in new customers. Hired staff across North America, EMEA and APAC. Managed an $11,000,000 marketing budget allocated across fi...
1999 — 2003
Clients included New York Times, Sylvan Learning Centers of America, Tommy Hilfiger, and Neiman Marcus. Instrumental in developing websites that drive traffic and conversion among first gene...
1997 — 1999
Director, Global Marketing and Planning
• Directed rollouts that led the company to become the #2 AEC/CAD/CAM global software provider while instrumental in helping grow revenues from $70,000,000 to $230,000,000.
1994 — 1997
Global Product and Marketing Manager
Developed marketing programs that oversaw revenue grow from $180,000,000 to $240,000,000.
1989 — 1994
Chief Executive Officer
Information Technology Specialist
Director of Customer Operations
Social Media Marketing
Multi Channel Marketing
Cross Channel Marketing
What is the main profession of Eric Gelman?
Eric Gelman is a Managing Director, Digital Marketing and Strategycx Content and Commerce.
What are the profession of The expert?
These person's professions are Executive and Chief Executive Officer
Where does Eric Gelman currently live?
Atlanta, Georgia is the place where Eric Gelman lives
Does Eric Gelman have the email address?
firstname.lastname@example.org and email@example.com is Eric Gelman's email address.
How many companies did Eric Gelman work at?
Eric Gelman worked at 14 jobs.
What education does Eric Gelman have?
Eric studied at the Temple University from 1983 to 1987.
What is professional industry that Eric Gelman worked in?
This professional works in Information Technology And Services industry.
Are there any skills Eric Gelman has?
This person has skills in the following areas: Digital Marketing, Digital Strategy, Strategy, Marketing Strategy, E Commerce, Analytics, Web Analytics, Integrated Marketing, Email Marketing, Crm, Sem, and Seo.