Deidre Davis is a eficient professional, that works in Msu Federal Credit Union on the position of Vice President of Marketing and Communications from 2015. This expert has earned professional experience in more than ten positions at various companies. Deidre Davis went to the Indiana University South Bend and got education there from 2002 to 2003. Lansing, Michigan is the city, where this professional was lastly known to settle. Their e-mail and phone can be easily accessed through Connexy on demand.
Name variants:
Deidre Davis
Contact Information
Last Update
Jul 7, 2022
Email
dd**@msufcu.org, dd**@ndfcu.org, de**@msufcu.org
Location
Lansing, MI
Company
Workplace
Vice President of Marketing and Communications
East Lansing, MI
Industry
Financial Services, Business Services Federal Credit Union
Colleagues
Work History
Chief Marketing Officer
As Chief Marketing Officer, I implement effective marketing and communication strategies addressing both strategic and tactical business initiatives and opportunities. I am responsible for a...
from Apr 2017
Chief Marketing Officer
Oversee public, media and community relations to maximize positive press nationwide
Create demand and drive traffic to all service channels
Manage data analytics division, specifically:
...
Jun 2013 — Feb 2014
Senior Vice President, Marketing and Member Experience
Responsible for implementation of strategic goals, product development, and pricing strategy
Oversee 11 branches, the virtual branch (call center), the investment services department, the ...
Jul 2011 — Jun 2013
Vice President, Marketing and Ecommerce
Developed and implemented strategic marketing plans designed to help meet and exceed credit union goals
Responsible for all marketing, advertising, and communication activities
Responsibl...
2006 — 2011
Assistant Vice President, Marketing and Business Development
Directed all advertising and promotional activities
Reviewed copywriting, design, layout, and production of marketing materials
Responsible for media purchasing (TV, radio, print, outdoor...
2004 — 2005
Marketing Manager
Evaluated results of various marketing promotions to determine effectiveness
Communicated with outside advertising agency on ongoing campaigns
Coordinated special events (i.e., grand open...
2003 — 2004
Marketing Coordinator
Responsible for the management of the credit union’s MCIF system (Raddon), including demographic and appended data, for use in development of marketing initiatives
Developed targeted maili...
2003 — 2003
Marketing Assistant
Researched, analyzed, and monitored financial, technological, and demographic factors
Researched competitor activity
Organized credit union participation in annual Logan Nose-On and CAC f...
1999 — 2003
Education
2002 — 2003
1995 — 1999
Occupations
Executive
Marketing Director
Vice President of Marketing
Marketer
Market Analyst
Chief Executive
Vice President
Market Research Analyst
Skills
Marketing
Email Marketing
Strategic Planning
Advertising
Management
Credit Unions
Banking
Marketing Strategy
Copywriting
Strategy
Social Media
Leadership
Social Networking
Market Research
Marketing Communications
Marketing Research
Credit
Marketing Management
Press Releases
Public Relations
Market Planning
Event Management
E Commerce
Commercial Lending
Seo
Media Buying
Networking
Blogging
Finance
Customer Segmentation Strategy
Product Development
Merchandising
Community Outreach
Tactical Implementation