Deidre Davis

Chief Marketing Officer

Deidre Davis is a eficient professional, that works in Msu Federal Credit Union on the position of Vice President of Marketing and Communications from 2015. This expert has earned professional experience in more than ten positions at various companies. Deidre Davis went to the Indiana University South Bend and got education there from 2002 to 2003. Lansing, Michigan is the city, where this professional was lastly known to settle. Their e-mail and phone can be easily accessed through Connexy on demand.
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Contact Information

Last Update
Jul 7, 2022
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Lansing, MI


MSU Federal Credit Union
Vice President of Marketing and Communications

East Lansing, MI


Financial Services, Business Services Federal Credit Union

Work History

Vice President of Marketing and Communications

Jan 2015 — Apr 2017

Chief Marketing Officer

As Chief Marketing Officer, I implement effective marketing and communication strategies addressing both strategic and tactical business initiatives and opportunities. I am responsible for a...
from Apr 2017

Vice President of Marketing and Sales

Mar 2014 — Jul 2015

Chief Marketing Officer

Oversee public, media and community relations to maximize positive press nationwide Create demand and drive traffic to all service channels Manage data analytics division, specifically: ...
Jun 2013 — Feb 2014

Senior Vice President, Marketing and Member Experience

Responsible for implementation of strategic goals, product development, and pricing strategy Oversee 11 branches, the virtual branch (call center), the investment services department, the ...
Jul 2011 — Jun 2013

Vice President, Marketing and Ecommerce

Developed and implemented strategic marketing plans designed to help meet and exceed credit union goals Responsible for all marketing, advertising, and communication activities Responsibl...
2006 — 2011

Assistant Vice President, Marketing and Business Development

Directed all advertising and promotional activities Reviewed copywriting, design, layout, and production of marketing materials Responsible for media purchasing (TV, radio, print, outdoor...
2004 — 2005

Marketing Manager

Evaluated results of various marketing promotions to determine effectiveness Communicated with outside advertising agency on ongoing campaigns Coordinated special events (i.e., grand open...
2003 — 2004

Marketing Coordinator

Responsible for the management of the credit union’s MCIF system (Raddon), including demographic and appended data, for use in development of marketing initiatives Developed targeted maili...
2003 — 2003

Marketing Assistant

Researched, analyzed, and monitored financial, technological, and demographic factors Researched competitor activity Organized credit union participation in annual Logan Nose-On and CAC f...
1999 — 2003



Marketing Director
Vice President of Marketing
Market Analyst
Chief Executive
Vice President
Market Research Analyst


Email Marketing
Strategic Planning
Credit Unions
Marketing Strategy
Social Media
Social Networking
Market Research
Marketing Communications
Marketing Research
Marketing Management
Press Releases
Public Relations
Market Planning
Event Management
E Commerce
Commercial Lending
Media Buying
Customer Segmentation Strategy
Product Development
Community Outreach
Tactical Implementation